Making the MultiPass Decision

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Originally Posted by Bec

I'm assuming he hasn't charged back then ... or you wouldn't be quite so happy about it ;)

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No he hasnt thats why i wish all surfers did the same thing LOL

Regards,

Lee

This is something that we have looked at. We do share some of the content between sites as a bonus but I agree with Lee that it is crazy to give them everything you have on all sites for one price.

I have used this concept when I was working in str8 stuff, like putting an anal, oral, ebony and fat girl site together, and the surfers really seemed to like it. And it makes it easier if you have multiple sites and they get updated once a week.

We have some sites under development that will offer bonus access to some of our other sites, but I do think the niches need to be somewhat complimentary. ie. someone joining a mature site probably wouldnt find a bonus twink site of much value, but pair it with a bear site or something and it's on.

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Originally Posted by sukime69

This is something that we have looked at. We do share some of the content between sites as a bonus but I agree with Lee that it is crazy to give them everything you have on all sites for one price.

I have used this concept when I was working in str8 stuff, like putting an anal, oral, ebony and fat girl site together, and the surfers really seemed to like it. And it makes it easier if you have multiple sites and they get updated once a week.

We have some sites under development that will offer bonus access to some of our other sites, but I do think the niches need to be somewhat complimentary. ie. someone joining a mature site probably wouldnt find a bonus twink site of much value, but pair it with a bear site or something and it's on.

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I've seen other sites try to do that ... and invaribly they have one site that ends up being offered that provides the doorway that will eventually lead them thru all the sites. So if I join site A, and get b and c... c ends up being available to sites d and e ... so there are links to them on c. I'm not sure if that was an oops or intentional.

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Originally Posted by maxpower

Ya if it really worked that way in the real would it would be nice, but 75% of viewers look at your site like a rented movie from blockbusters, they might keep the movie a bit to long and have to pay a penalty but are going to bring it back soon. If they have gotten access to all 4 sites with one rental 3-8 months down the line they are not going to be coming back “a few will of course” but most will never join that site again. This is why “new” sites do so good and after a year or 2 your sales go down.

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I have not found this to be the case at all. I have members that have joined and left and rejoined 3 or 4 times. Some people just dont like an ongoing billing. We have a one month non-recurring membership that costs more than the monthly, and I am constantly amazed at how many people sign up for that, pay the premium to not get rebilled, and then sign up again 2 months later.

While there is value to having a "new" site, I know that a lot of surfers prefer and established site with a good reputation they know they can trust. There are a lot of factors that go into whether a member will continue rebilling, especially updates and new content being added on a consistent basis. Most surfers that have been around a while have experienced being burnt signing up to a "new" site and then finding the same content there that they have seen over and over.

Well man, that is something I will have to play around with once I get all my sites up and going. I just worry about blowing my whole load with one 1 join then having nothing for the future. I did make all of my sites compatible with each other, so if it does work out best to offer them all together it will work. I will just have to wait and see if the rebills are going to make up for the loss in individual sales I would make if they are combined. But ya have to keep in mind at first all my sites will be “new” sites, I am really not sure what will work out best, I will play with it to see, after all in the end that is what we do, play with numbers all day. :kelly:

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Originally Posted by sukime69

I have not found this to be the case at all. I have members that have joined and left and rejoined 3 or 4 times. Some people just dont like an ongoing billing. We have a one month non-recurring membership that costs more than the monthly, and I am constantly amazed at how many people sign up for that, pay the premium to not get rebilled, and then sign up again 2 months later.

While there is value to having a "new" site, I know that a lot of surfers prefer and established site with a good reputation they know they can trust. There are a lot of factors that go into whether a member will continue rebilling, especially updates and new content being added on a consistent basis. Most surfers that have been around a while have experienced being burnt signing up to a "new" site and then finding the same content there that they have seen over and over.

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I can see some surfers doing that, but wouldn't it be better to have the bulk of the signups be ones that do a consistent rebill each month? I'd think multiple sites on one pass would setup that sort of retention?

Yeah, that is about the only way I have found to learn in this business - trial and error. And what works for one program wont necessarily work for another program. I think the best thing to do is find what works for you.

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Originally Posted by sukime69

Yeah, that is about the only way I have found to learn in this business - trial and error. And what works for one program wont necessarily work for another program. I think the best thing to do is find what works for you.

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Ya me too man, that is about the best advice, plan for multiple strategies at first then see what will work best for you in the end.

we had one site where quite a few people rejoined every couple months, several rejoining many times to see the updates without being rebilled. i'm just as happy to make $24.95 5 times from rejoining as from rebills.

if you have 7 sites in complementary niches, you could end up with daily updates and that would be spiffy for retention :)

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Originally Posted by Bec

I can see some surfers doing that, but wouldn't it be better to have the bulk of the signups be ones that do a consistent rebill each month? I'd think multiple sites on one pass would setup that sort of retention?

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But if you think about it, if you had lets say 5 separate sites that are some what similar, that you used some of the same content on, you could first update the content that fit exactly with the category it belonged in, then later add the same content to the other sites as a updates as well. This way to could use the same “new” content as a update on more than one site, and make it look like it was constantly updating. “killing 5 birds with one stone as they say” Like I said before this will all be something I will have to play with

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Originally Posted by basschick

we had one site where quite a few people rejoined every couple months, several rejoining many times to see the updates without being rebilled. i'm just as happy to make $24.95 5 times from rejoining as from rebills.

if you have 7 sites in complementary niches, you could end up with daily updates and that would be spiffy for retention :)

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Exactly. I am just happy to see them come back, and if they want to pay a premium to not have to click the cancel button, that is a real plus too.

And I still believe the best thing for retention is top quality content in the niche you are in and regular, frequent updates. Probably doesnt matter much if that is accomplished by one site or a group. Surfers have gotten more sophisticated and recognize the smoke and mirrors tricks that a lot of the huge companies use.