Is 500 members a month for a gay paysite a realistic goal?

I think it depends on how much competition there is in the niche you're aiming for. Plus let's not forget the rise of tube sites. I do believe people will pay if the content great and accessible. Choosing the right price and consistant marketing strategies aimed at keeping your members happy/rebilled is also key.

Yes. 500 members a month is realistic. Now you probably think wow that's 15000$ in the pocket! Wrong! Provided that you have all the gear and content already available, you'd have to pay:
Affiliates, Host. CCBILL fees, Models. Misc(overages, chargebacks, voids)


Then there is probably 30%-40% left of that money. Now that's if you manage everything yourself. i.e, design, programming, etc.

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Originally Posted by HunkMoneyLuke

Yeah its totally realistic if you have a great niche (str8 college boy is a great niche), a good converting design and are able to muster up traffic. 500 members total is about 16 billing events a day, given a good quality members area you should be running 2:1 on rebills:signups, so lets say 10 rebills and 5 signups a day.

You could accomplish this as quickly as 3 months, or it could take years too....depending on your traffic, of course.

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I agree with everything you said except... I've almost always had a 2:1 retention ratio and during my first year I was doing around the numbers you mentioned above - 15 billing events a day - having between 4 to 6 cancellations a day. It took me a year to get to 500 members. I'm on my third year now and the first year was the hardest. figure out what your break even mark is... that's your goal. For me it was 400 members.

I don't know how you can get to 500 members in a few months on your first site. If I were to do another site now I could maybe do it but I think its doubtful.