Hey Dzine,
I understand where you are coming from in relation to the whole two levels thing but....
I still see myself as a reasonably new webmaster - and as I see it despite posting on this board and having done business with a few people here nobody has ever actually met me.
Now I'm not suggesting by any means that I'm dodgy or anything of the sort but just how do you propose that people prove that they are genuine when they are a new webmaster - and therein lies the problem with an adult business that is done almost exclusively electronically.
The other way that I see it is something similar to the ebay system (UGGH) I can't believe I just mentioned their name. Anyway maybe once people have done business with someone they could post an evaluation of some sort searchable by ICQ #, AIM handle or similar. Thereby compiling a database of evals or even a short pick from 0-5 stars or something.
My thoughts - Allan