Yes it is.
On paysites I have run my customers were number one. Videos I filmed I even gave them the tools to burn their own VCD's. I went out of my way for my customers. Hell, my sex life become public on a webcam and I was talking on aim to my customers. (My BF had a personal cam site). i also went out of my way to the handful of affiliates I had.
Surfers who I have earned their trust, I treat with respect. In the case of pimproll I gave them what I felt was the best deal even though i made less money... Though what I thought I was making the less money on I actually made more as I found the $15 a month converted like crazy.
The "problem" I guess with a program like Pimproll's is I actually find value in their sites compared to 80% of the other sites out there. There is a lot of good quality content and I can offer a $14.95 price per month that actually makes me the most money. And gives them good value.
I guess at the end of the day I can live with myself by marketing a site that has what i consider to be a good value to the consumer at $14.95 a month even though other consumers are paying $24.95 a month after they rebill from the trial. (Which I ultimately feel everybody should be offered the same price. But then again I also feel Al Gore won the election. So what do I know?)
But if that is the biggest question I have about my ethics I am not all that concerned. Both surfers are getting good value which is more than I can say for 80% of the sites out there.....