Originally Posted by Lee
DRM is and, always has been over-rated.
The last 24 months many of the programs who embraced DRM technology at first and told the affiliate community that DRM protection was going to increase their sales have started to (or have completely) removed DRM from all of their content for the simple fact that, it was actually killing sales and rebills.
Yet, everyone proclaimed they were DRM experts when they started using it.
The problem is, DRM is still in its infancy and whilst there are a few companies who are using DRM to their advantage, the short term gains are okay but, the long term gains are pretty much non-existant.
Take a look at some of the larger review sites, any paysite that uses DRM protection on their content is scored much lower than sites that dont use DRM, why? Because surfers want to collect their porn and, they cant do that when DRM is in place.
Regards,
Lee