review sites are pretty well known to send some of the best-selling traffic around. in reality, although this is usually true, sometimes paid reviewers lose track of things, and that can greatly lower sales.
some reviewers write overly optimistic reviews or give high scores for no reason. a friend of mine scores sites with average quality content at 8 or 9 for quality. he was fired by one review site because they got complaints from guys who joined and didn't find really good or excellent quality content.
i also see reviews out there that are non-specific. they real almost like ads. they don't tell us how many, what quality or anything about the layouts or useability of the sites. guys looking for facts aren't very likely to join sites through these reviews and a lot of newer surfers may take a peek but lack confidence to join because they aren't getting the facts.
another thing is content. we're webmasters and reviewers. we've seen pretty much all the content that is out there. i talked to a reviewer writing a review once who said he had seen the content on this site all over the web. turns out it isn't all over the web - he had seen it a couple times and so he assumed all surfers everywhere had seen it, too.
what reviewers forget sometimes is that surfers aren't full time webmasters. they don't shop at the same content place day after day.
another reviewer wrote that a site (that actually had 100% exclusive content) had old stale content. why? because he had seen a couple of the models before and assumed it was the same pics he had seen at a content broker. this sort of thing does no good for the review site or the people who own the paysites. imo it's just as bad to write an over-negative review as an over-positive one.
what makes the traffic on some review sites really good is that the reviews are truly honest and the regulars on those sites can really trust the reviews enough to buy with confidence.
