Need advice on selling my Adult business.

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02-07-2007, 02:47 PM
bakdoor

Need advice on selling my Adult business.

Hello. I'm considering selling BakDoorVideos.com. After 3 years in business, I no longer have the time to take it to the next level. Sales have reached an acceptable level, but I work a 50-60 hour week at a 'real' job and just don't have the time to invest in the needed marketing to further promote/expand the site/sales. I am not sure how to go about selling. Where to advertise etc..... Any advice would certainly be appreciated.
Thanks
Tom
02-07-2007, 03:48 PM
IntenseCash.com

I would start off by posting as much information you can about the site here and other message boards. YNotMasters.com has a for sale section as well as gfy.com. I hope that helps. :)

Mark
02-07-2007, 05:32 PM
bakdoor

Thanks Mark. Site is a Gay Porn & Fetish Porn DVD site that is OsCommerce based. A working knowledge of Osc/PHP is probably a good thing. Hosted on Lunarpages. 2 domains. BakDoorVideos.com & BakDoor.com. Home page is a pr3. Blog at http://bakdoor.thumblogger.com/ (pr2, was a 3 until recent update) Links to BakDoor all over the place.

Gross Sales:
year 1: 6000.
year 2: 15,200
year 3: 15,400
January: 1930.00 (this yr.)

I provide excellent customer service & once I do get a customer, they tend to repeat several times throughout the year. My pricing structure is such that I am usually the lowest price available.

Inventory:
Currently 4400 DVD's in stock.

Auctions on NaughtyBids.
Sales on Adult Video Marketplace.

25k (FIRM) takes all. Suppliers/Customers/Domains/Blog/etc.... included.
Tom
02-07-2007, 05:57 PM
maxpower

From what I have heard people say its about 3 months sales so 4000-5000 bucks, not sure if you really “own” any of the movies if not, then that’s about right from what I know.

Not sure I would sell anything I did not have too, the trade-in on this stuff is normally not very good. :hmm:
02-07-2007, 06:19 PM
maxpower

That’s net sales too from what I recall, and on a DVD site like that your not going to get much at all. What you really make 20-30% of sales, that’s really going to hurt the value. Its the people behind the sites and the content of course not the sites themselves that really has worth.
02-07-2007, 06:21 PM
bakdoor

Quote:

Originally Posted by maxpower

From what I have heard people say its about 3 months sales so 4000-5000 bucks, not sure if you really “own” any of the movies if not, then that’s about right from what I know.

Not sure I would sell anything I did not have too, the trade-in on this stuff is normally not very good. :hmm:

I own all inventory. Current value is approx. 15,000-16,000 dollars.
02-07-2007, 06:30 PM
maxpower

Quote:

Originally Posted by bakdoor

I own all inventory. Current value is approx. 15,000-16,000 dollars.

OK cool man, if its non exclusive content the new owners will have to repay for all of it, if you own the rights to sell it then they would have to pay you the amount you 2 agree too for the content. + about 3 months sales and that should give you a good starting point to sell the site if you really want too. Good Luck man, I have never sold a site so you might want to check around a bit more, but again I think that’s about right.
02-07-2007, 06:36 PM
deanb

Quote:

Originally Posted by maxpower

OK cool man, if its non exclusive content the new owners will have to repay for all of it

He isn't selling a paysite, it is a DVD site, where the product gets shipped to the customer... He has physical inventory that would be transferable to the new owner.
02-07-2007, 06:38 PM
bakdoor

Thanks. Yes I own the rights to resell. The potential for this site/biz is there, I just don't have the time or skill to take it farther.
Tom
02-07-2007, 06:39 PM
maxpower

Quote:

Originally Posted by deanb

He isn't selling a paysite, it is a DVD site, where the product gets shipped to the customer... He has physical inventory that would be transferable to the new owner.

Well would that matter much if its non exclusive content other than being a bitch to have to handle I guess? :fucked:
02-07-2007, 06:40 PM
maxpower

Quote:

Originally Posted by bakdoor

Thanks. Yes I own the rights to resell. The potential for this site/biz is there, I just don't have the time or skill to take it farther.
Tom

Then you can work out a deal I am sure man, as long as you have something to really sell.
02-08-2007, 09:36 AM
Chilihost

it looks like a great opportunity for someone to get into the dvd sales business, unfortunately that someone is not me! Good luck selling it.

cheers,
Luke
02-08-2007, 05:22 PM
bakdoor

Almost forgot. Send me a buyer and I'll send you 250.00 when the deal is complete!
02-17-2007, 01:50 PM
rdynow

What I probably would do is try to sell the inventory to a competitor or someone just starting up. You might want to work a deal with the new owner to do shipping for them until all inventory is sold out or until you get all your $. I have seen other web stores such as your site hold out to sell as a package deal or payment in full and not sell anything. They closed and still have the inventory. The pricing for DVDs is bad going up and down depending on the sales person selling (from the studio/distributor) or the time of the month. The bigger stores would probably only offer 10 to 20 cents on a dollar.

Not trying to burst your bubble just trying to add a bit of reality.
02-17-2007, 02:25 PM
bakdoor

rydnow, Thank You. I am aware of the options you mention.

Naturally, as soon as I decide to sell, I have the 2 BEST months ever! Go figure. If this keeps up...................
Tom
02-19-2007, 06:35 PM
rdynow

LOL, that reminds me of a web store the owners decided to sell. kinda like you working a day job and the web store was a sideline. Well they decided to sell, had their best month ever. You guessed it they held on and were stuck with the product. They are now selling what inventory they have left to other web stores for pennies on a dollar.
02-19-2007, 06:47 PM
xenigo

Quote:

Originally Posted by maxpower

From what I have heard people say its about 3 months sales so 4000-5000 bucks, not sure if you really “own” any of the movies if not, then that’s about right from what I know.

Not sure I would sell anything I did not have too, the trade-in on this stuff is normally not very good. :hmm:

Do you know what businesses sell for Max? They sell for what people are willing to pay for them. Let's see you demonstrate your "from what I've heard" theory, and buy this persons business for $4000-5000 bucks.

Go back to business school, Max. Please head over to Barnes and Noble right this second, and pick up a book on acquiring a business. Read it. Educate yourself. Come back after you've figured out what money making establishments online sell for in the real world.
02-20-2007, 03:59 PM
longboardjim

bump!

best of luck selling your buisness! (interpreted: i better buy a copy of "ruby the transexual midget" before the new owner jacks-up the price!) :fool:

jim
02-20-2007, 04:09 PM
bakdoor

LOLOLOL! Yea Ruby is HOT! :D
02-20-2007, 06:43 PM
gaybucks_chip

Quote:

Originally Posted by xenigo

Do you know what businesses sell for Max? They sell for what people are willing to pay for them. Let's see you demonstrate your "from what I've heard" theory, and buy this persons business for $4000-5000 bucks.

Go back to business school, Max. Please head over to Barnes and Noble right this second, and pick up a book on acquiring a business. Read it. Educate yourself. Come back after you've figured out what money making establishments online sell for in the real world.

Actually, Noah, Max isn't that far off of the low end for membership sites. When AJ was acquiring Ryan's interest in MRC a couple years ago, we made a lot of inquiries about valuation for online businesses. The responses we got back, from people who had paid for professional valuations, or actually purchased membership sites, ranged from 4 months to 24 months of gross revenues, depending on how well established and marketed the website was.
Alternative valuation methods we were given included net over 3 years (assuming it is stable or growing) plus a value for content and other intellectual property and a number of other things.

I have a friend who purchased a small paysite for about 4x monthly gross and both buyer and seller were happy. I think that Max thought this was a membership site rather than a physical product store, and if it was, given the flat sales between years 2 and 3, and not including the value of the physical property (DVDs) the price quoted would be low for sure, but not totally out of the ballpark.
02-20-2007, 07:20 PM
xenigo

Quote:

Originally Posted by gaybucks_chip

Actually, Noah, Max isn't that far off of the low end for membership sites. When AJ was acquiring Ryan's interest in MRC a couple years ago, we made a lot of inquiries about valuation for online businesses. The responses we got back, from people who had paid for professional valuations, or actually purchased membership sites, ranged from 4 months to 24 months of gross revenues, depending on how well established and marketed the website was.
Alternative valuation methods we were given included net over 3 years (assuming it is stable or growing) plus a value for content and other intellectual property and a number of other things.

I have a friend who purchased a small paysite for about 4x monthly gross and both buyer and seller were happy. I think that Max thought this was a membership site rather than a physical product store, and if it was, given the flat sales between years 2 and 3, and not including the value of the physical property (DVDs) the price quoted would be low for sure, but not totally out of the ballpark.

I understand there's a variable in terms of solid income history. But generally speaking, sites (and brick and mortar businesses, too) that are consistent earners sell for about ~1-1.2 years gross revenue.
02-20-2007, 11:18 PM
gaybucks_chip

Quote:

Originally Posted by xenigo

I understand there's a variable in terms of solid income history. But generally speaking, sites (and brick and mortar businesses, too) that are consistent earners sell for about ~1-1.2 years gross revenue.

I dunno where you are getting your data, but that is not at all what we were told when we were actually speaking with individuals that had bought and sold adult websites. The data was very highly variable.
04-23-2007, 06:08 PM
bakdoor

Quote:

Originally Posted by longboardjim

bump!

best of luck selling your buisness! (interpreted: i better buy a copy of "ruby the transexual midget" before the new owner jacks-up the price!) :fool:

jim

Still have a few copies left. Better hurry! :D

Business is still for sale. A great 'turn key' opportunity for someone looking to get into the biz. January thru March were the best 3 months ever, although it has sucked since Easter. What is it with April anyway. I looked back in my records for the past 4 years, and April has sucked every year?
Tom
04-23-2007, 08:42 PM
procam

I believe I have an interested serious buyer for you website and inventory ~
There is however a catch ~ as a competing host with lunar Im willing to wave the generous 250.00 finders fee you offered for the buyer in exchange for your assisting with complete transfer to our hosting company should the buyer purchase.

He is currently operating a similar type of site quite successfully and I reviewed yours looks promising for someone with the proper skillset to carry it forward.

Please contact me and I will provide you the buyers contact information he wishes for you to call him.

admin *@* global2000hosting.com
04-25-2007, 05:40 AM
bakdoor

Thanks. I called and left a msg last nite.
Tom
04-27-2007, 01:31 PM
bakdoor

Quote:

Originally Posted by bakdoor

Thanks. I called and left a msg last nite.
Tom

Thanks. Apparently he's not interested. Appreciate the effort though.
Tom
05-11-2007, 12:07 PM
bakdoor

Hello. BakDoorVideos is still for sale.
Tom
05-11-2007, 01:39 PM
procam

Quote:

Originally Posted by bakdoor

Hello. BakDoorVideos is still for sale.
Tom

I thought sure he would buy it ~ sorry about that~ he also owns a chain of adult bookstores and I think he may have been reluctant because hes trying to sell those right now~~ oh well I tried~ :cheekymonkey:
05-11-2007, 02:32 PM
bakdoor

Quote:

Originally Posted by procam

I thought sure he would buy it ~ sorry about that~ he also owns a chain of adult bookstores and I think he may have been reluctant because hes trying to sell those right now~~ oh well I tried~ :cheekymonkey:

Thanks for the effort, although I'm not sure we are talking about the same person.
Thanks again,
Tom
05-14-2007, 12:19 PM
bakdoor

Quote:

Originally Posted by bakdoor

Thanks for the effort, although I'm not sure we are talking about the same person.
Thanks again,
Tom

Thanks for the PM. I called and left a message.
Tom
05-15-2007, 02:02 PM
gaysearch4sex

you might want to check out The Adult Broker. Lori, who runs it, may be willing to work with you or pass along the information to possibly interested parties.
05-15-2007, 02:20 PM
bakdoor

Quote:

Originally Posted by gaysearch4sex

you might want to check out The Adult Broker. Lori, who runs it, may be willing to work with you or pass along the information to possibly interested parties.

Thanks. Posted an ad. Any more suggestions? Anyone?