This has been my worst month ever for sales stats, anyone else having a slow month???:kickcan:
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This has been my worst month ever for sales stats, anyone else having a slow month???:kickcan:
Quote:
Originally Posted by hotdudesnude
Actually, November, December, January AND February have been my worst months ever.
Welcome to America!
Look at the next 3yrs as one long 'summer slow down' build grow and keep your reccuring members with new stuff every couple of weeks and you'll pull thru just fine.
Even the bars are seeing a 35% drop in revenue and a 60% increase in CCard usage.
Its gonna be hard, but just bare with it.
Dec '08 & Jan '09 were down - Feb looks as though it may break even with last year .... just fyi
is that you reference that why you said that feb is worsth month :bunnypancake:
Dec. Jan. were all up for me from the previous months. So far Feb. has been a roller coaster. One of the AVS's that I work with is down and the other was way up. Affiliate programs are also lower this month for me.
February is a great month with VOD.
However, so far it's a very bad month with DVD Sales and memberships.
it doesnt seem to be going well for me right now as well
i can usually make at least 5 sales a week but this week im still stuck on 2 :(
February was going pretty slow, but we had an awesome weekend and Monday was just plain bananas for both our gay and straight programs.
The two new gay sites we launched were doing remarkably well (like three times the daily stats that the last new launches were doing) which is odd since they are both just pre-existing episodes that were gathered together.
Mobile is doing remarkably well too. If you don't have your content formatted to work on mobile devices you should look into that (and make a big deal about it on your page!)
Well this month has been good to us so far.
Our members site had one of its biggest weeks ever this month.
We have also seen a upswing in DVD sales too.
But I am knocking on wood. You never know what next month will be like.
February was actually our worst month EVER for failed rebills so far, new sales are steady (but low) but im getting at least 10 failed rebill notices a day for the past 2 weeks and its really annoying seeing them all.
Regards,
Lee
I blame tube-sites!Quote:
Originally Posted by Lee
Congratz, though, to Cam Cruise
I mean... we just hit our highest total membership ever this week.
It might be that we recently opened a run-away hit site in cocksuremen.com but it also might be that brilliant new marketing VP they hired last November.
All kidding aside, the industry is shifting constantly and what worked 2 years ago won't work any longer. Staying relevant and staying in people's minds and staying on people's lips is how to do it.
yeah i have seen a similar pattern, failed rebills are up in the last 3 or 4 months but at least our sales have been strong and have carried us through for some great months.Quote:
Originally Posted by Lee
Failed rebills are the worst. They have increased from one or two per week to 7-10 per day. We have had to push very hard to continue to increase the overall membership numbers. If a customer rebills and fails, it is unlikely that he will whip our another card and rejoin soon since it is the result of a credit problem rather than a simply expired card.
In order to maintain, we are updating more than twice each week, have added live shows in even greater numbers and spent more on marketing. We will be better than fine, but man oh man things are rough for some folks. I can only imagine.
You could ask for a back-up credit card on sign up.
Creating a "wallet" for the user's account, with multiple payment options registered, including giving perks for pre-payment funding.
That way, there would be another card or bank account to choose from, in case the first card fails.
(I belong to a professional membership service, that implemented a multiple card wallet a couple of months ago.)
Do you send a reminder e-mail 7 to 5 days prior to rebill?
I heard a lot of banks are cutting people's available credit. Even if they have never missed a payment. Banks are shaking in their boots right now and unsure about people's ability to repay. Especially with thousands of layoffs announced every day.
Im sure a lot of those failed rebills are due to lowered credit limits. :egg:
Quote:
Originally Posted by Aiden
Good point. I've had several of my cards reduced dramatically. Some down to $500 (especially American express)..and I've never been late for a payment or anything.
I think that shocks a lot of Americans who THINK they have a fall back plan (credit card) or think they can use it instead of cash and find out they can't.
Some people explain the actions of the credit card companies in cutting customer credit lines as a method of cutting their (the credit card companies') exposure to lending and to risk.
The other argument is that in so doing the credit card companies force the customer's credit score to go lower (a component of the FICO score is the relationship between a customer's available credit vs credit used), thus allowing the credit card companies to charge higher interest rates.
Just heard on the news tonight that American Express is actually offering $300 to certain card holders who agree to voluntarily cancel their accounts. That just shows how bad the economy is and perhaps how bad American Express is hurting..
Anticipating a really bad month, we decided to run a sale for the month on overstocked merchandise. The result has been a huge increase in not only sales of DVD's but also memberships. I think that shows that consumers still have money to spend on their adult pleasures but that they are just tighter with that money. The reason for the increase in memberships is that members get an additional 20% off, even on sales merchandise.
The really interesting aspect of this sale is that we've seen a huge increase of consumers using their American Express cards as opposed to VISA or Mastercard. Usually American Express usage is a very low percentage of the total credit card sales. Not this month. Not sure what that is telling me but I'm assuming that part of it is that the customers have maxed out their VISA's and Mastercard's but since AE has to paid each month, they are using it to take advantage of the sale.
Bill
American Express just offered me a new account with a $12,000 credit line. It was an AM/EX via CitiBank but still an American Express.
Just to show you that not everyone is experiencing the same thing with banks.
We just did an email blast Thursday of last week offering our past customers a 20% discount on their total order until the 25th. They are ordering. Not as much as to when the economy was up, but it's doing well.Quote:
Originally Posted by hdkbill
We are preparing to completely relaunch our new DVD store March 10th - it should be completed at that time. Once the new store relaunches we will be running an overstock sale as you stated... Especially on HDK DVDs that we have 3-5 cases of!!! STILL STACKED IN THE BASEMENT! :goatse: