Derek,
Don't take this personally... I looked at your site. I see why your not having much luck. It seems as if someone who is 8 years old made it. Again, don't take it personally. I am horrible at making sites myself given why we have web-devlopers, programmers, and we outsource.
I went to it, the first thing I seen was "Get 15 minutes free."
The old term, "You have to spend money to make money" is still alive.
a) your going to either re-do your site to give it a 100% look and feel as a hookup site.
b) Do a lot of SEO work.
A hookup site should look like A4A, Manhunt, Community, gay.com, etc.
Here is ours that's FINALLY nearing completion:
GaySting It's cost us about $5,000 to get this far and we're 3/4 of the way done. We're looking at a total development of $10,000. Once it's live, we have to do the same as you on SEO. By promoting it, it's going to cost us another $10,000 - $15,000.
One site that is really nice that is niche' focused is
CumHunt It's cost them nearly what it's costing us, if not more, a lot more.
I know for a fact that Adam4Adam spent over $100,000.00 in their site project. I know Gay.com spent just over $1million to get where they are now.
before you go any further, I would ask you if you can afford this.
Remember, a hookup site is geared for locals to find a play mate. If you have a member from Miami, FL. Another member from Seattle, WA... Do you think the members will stay? They won't because they aren't finding anyone to hookup with.
You have to hit area by area and geo-traffic. We are going to be hitting major city by major city. One month focusing on Los Angeles, the next focusing on San Diego, the next San Francisco, the next Phoenix, the next Tucson, so on and so forth.
That's what your looking at.
If you can't go for that. I would clean up the site completely and maybe even re-do it and make it a community site. Like Facebook, Myspace, GayWatch, etc. Then I would worry about SEO.
Don't take it personal please. Being in the same situation, I'm stating this on what we're going through.