How To Make Every Ad Work Every Time (Part 2) - Adult B2B Marketing Tip

THE MARKETING EQUATION (Part 2)

Recently I talked about the marketing equation (interrupt, engage, educate and offer). This is why this works:

How John Smith’s Brain Works - 3 Major concepts: RETICULAR ACTIVATOR, ALPHA MODE AND BETA MODE

Alpha Mode is when you automatically run patterns that allow your brain to habitually perform tasks without any conscious effort. Have you ever driven to work and realized when you got there you hadn’t consciously seen a thing along the way? That’s Alpha Mode. You can talk on the cell phone, listen to the radio, shave, put on makeup, whatever. But meanwhile, your brain can drive you to work without any conscious thought. Think of Alpha Mode as “Sleep Mode.”

Beta Mode is the brain’s state of active engagement. It’s like when you drive to work in a heavy thunderstorm and your hands are firmly gripped at 10 and 2 o’clock. Your eyes are wide open and you’re sensitive to everything. You’re in Beta Mode when you’re watching a movie and the music is building to a crescendo in anticipation of something scary happening. The music puts you on the edge of our seat. Think of Beta Mode as “Alert Mode.”

The Reticular Activator is the part of the brain that is on the lookout 24 hours a day, 7 days a week for things that are 1) familiar, 2) unusual, or 3) problematic. When your brain detects any of these things on a subconscious level, it sends a message to the conscious side of the brain that says, “Hey, wake up! There’s something you need to pay attention to!” Have you ever bought a new car only to realize afterward that everyone in town seems to have the exact make, model, and color? That's your reticular activator at work.

More on this tomorrow.

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