Originally Posted by
abostonboy
Those are actually a very small percentage of what PPS is all about. If one comes in the market with limited knowledge about PPS you will get eaten alive.
Factors in PPS -
Xsells.
Exit.
Email addresses (both collected from the signup form and from past members). Each has a different value btw.
Upsells.
Whales w/ good traffic
Retention
Oh, there are others. But there are some very successful PPS programs that retain like shit, and some very not so successful ones that retain very well. It's really a numbers game.