ad places on website pages

with website pages getting bigger and bigger do you think it is a good idea to put banners on certain areas of a page?

i was reading one of the google articles about where to use banners and it looked like banners that got put in the middle of the page got more clicks but i am not sure if this was for smaller width pages or bigger ones does anyone know what works for where to put banners and ads these days please

Here is a pretty good article (with stats) that talks about ad palcement..

http://websitetips.com/articles/mark...harts-graphics

Regards,

Lee

Lots of people are placing banners on multiple pages, realistically your site can be very deep and if you're not capitalizing on the sub-pages of the site you're missing quite a bit.