Your seasonal marketing efforts?

By that i man, targetting those surfers who come out ('scuse the crappy pun) during the holiday time? Christmas, Thanksgiving, etc etc?

I have already noticed a few non-adult sites have made the initial steps towards getting their seasonal promotions going so far as the surfer side of things go so was wondering, in your opinions, when is the right time to start adding some 'seasonal' marketing to our adult sites?

Regards,

Lee