i have a banner i made, and i use it on toplists. on two of the toplists, this banner gets less hits compared to hits in than any other site on the lists. on two other toplists, it gets the most hits out compared to hits in. and on the others, it goes from low normal to pretty high. i had another banner made for the two sites where my banner is doing terribly, and the new one has raised my percentage of hits out much higher.
and these toplists are the same niche.
a lot of webmasters i know feel a good banner is a good banner no matter where you put it, but that isn't apparently the case for this site.
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