Quote Originally Posted by Lee
Right but, it isnt a marketers job to 'sell' a product so, for all intents and purposes, they really dont have to know what the product can (or cant) do because all they are doing is marketing it.
Marketing people and sales people are different.

Dell Computers's marketing guys wrote their ad in PCWorld. But it is the dell.com website, or the sales rep on the phone who make the sale.

Don't fall down a symantic rabbit hole here. Obviously marketing for one sole proprietor is going to be a different activity then if Microsoft wants to market its new operating system. I think the word you want to apply to marketing is not "selling" but promoting.

And the marketer of the week for last week was Michael Lucas, hands down.

Steve