Paysite Owners - Do You Profile Your Members?

[Lee]

Just wondered if you profiled your members?

By that i mean do you keep track of their physical location, browsing habits, how long they remained a member, what reason they cancelled / failed rebill for ect?

I just started tracking a little more information for our existing members and i have to say, it looks like the mid-west REALLY loves gay porn LOL

Regards,

Lee

[basschick]

i mostly kept track of where they were geographically and kept track of trends there. i kept track of the duration of memberships based on traffic source and geography. i kept track of frequency of login plus how much time was spent per visit and what was downloaded.

when i was working with a program using NATS, i was able to know how many times each guy came to the site before joining - and that was revelatory. more than i had expected came by a site multiple times for a period of 2 months before joining. a bunch of guys came by for 1 - 2 months between 3 - 6 times before joining.

i

[JustBryce]

We've been tracking browser habits for a few years now and the midwest is a giant hotspot.

My theory is that in big places like NYC, LA, San Fran, Miami there are a lot of outlets for folks to endulge. They have bath-houses, video stores, sex toy shops, social groups, clubs, etc. etc. In other words if you are in NYC, there are a thousand ways to get off without ever touching the internet.

If you are in Kansas, Iowa, Oklahoma, Arkansas, Mississipi, or other heartland states, where are your choices? You may have to drive a couple of hours just to get to a hole-in-the-wall-dive-of-a-gay-bar. Even in the larger cities like St. Louis or Kansas City where I've spent a good deal of time in the past, there aren't nearly the kind of options of a Philadelphia or Boston, much less a Miami.

That all having been said, there are a ton of gay folks on the coasts. Just go to one of the gay erotic or gay business expos in NYC or LA. Gay folks tend to leave the farms and move to the metropolis so they can be around other gay folks, but certainly a lot never do or never even come out of the closet. You have to market in NYC and Los Angeles, but any gay company trying to market in NYC is a dime a dozen. You have a shit load of competition.

How many gay websites are marketing in Springfiled, IL; Columbia, MO; Evansville, IN; Louisville, KY; Fairfield, OH? Well, there are at least a few such as the advertisers in the Justusboys.com Magazine which distributes in the midwest where we are the only magazine of its kind around. The distribution points there can't get enough of the mags. The people there are hungry for any kind of gay media. I think they just need to connect. They can't do it at the bars so they do it online... which is perfect for all of us

my .02

[basschick]

we actually get a fair number of members from finland, denmark and sweden.