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Thread: What is the best way to get traffic to a DVD Retail site?

  1. #1
    STUDMALL.COM
    Guest

    What is the best way to get traffic to a DVD Retail site?

    We are in the process of building an affiliate program for our DVD retail site.....www.studmall.com. Seems most webmasters are only interested in placing our banner if we have an affiliate program. Until I have my Affiliate program, I am also looking for other ways we can drive traffic to our site. How do I go about buying Gay Porn traffic? Is it even worth it? Also any suggestions as to the best places to put Banner ads? Thanks for your feedback!!


  2. #2
    maxpower
    Guest
    Paying for traffic in anyway sucks, you might get back 1.10 on your 1.00$ if you are really lucky, I would not advice anyone to do it, but if you do don’t pay to much at first or you could just flush it down the toilet. :mental:


  3. #3
    Xstr8guy
    Guest
    A well constructed Google Adwords or Yahoo campaign will make you some bucks. Otherwise no one would use them. Do a search for "gay DVDs" or something similar and look what shows as a paid ad.

    But be careful. I'm sure the competition is very fierce for broad terms. It's best you narrow your results down to your niches. That way, you will get more bang for your buck.


  4. #4
    On the other hand.... You have different fingers
    Join Date
    Feb 2004
    Location
    San Francisco
    Posts
    3,548
    Of course the reality is, if I get back a consistent $1.10 for every $1.00 I spend, and do so quickly, say in a week's time that's a pretty damn good return... I'd totally put 10 grand out for advertising if I knew I'd get 11 grand back in a week... that's 500% annualized return.

    I've found with careful buys, you should be able to get a return of anywhere from 10 to 50% over what you spend... sometimes much, much better.

    We experimented with print ads, Google adwords, and banners on a few other sites for our DVD products. What seems to work best is our own referred traffic from our membership websites.


  5. #5
    STUDMALL.COM
    Guest
    Quote Originally Posted by Xstr8guy
    A well constructed Google Adwords or Yahoo campaign will make you some bucks. Otherwise no one would use them. Do a search for "gay DVDs" or something similar and look what shows as a paid ad.

    But be careful. I'm sure the competition is very fierce for broad terms. It's best you narrow your results down to your niches. That way, you will get more bang for your buck.

    Thanks for your feedback....We have been doing some Google Adwords....have not tried Yahoo yet....we used some pretty narrowly defined key words...but in some cased those key words were just as expensive as the broad key words...like "Gay Porn" or "GAY DVD". Yes, my traffic was way up, and we did have sales, but we were spending more than we were taking in on the ad buy....so I have suspended it, and now looking for other ad options.


  6. #6
    STUDMALL.COM
    Guest
    We experimented with print ads, Google adwords, and banners on a few other sites for our DVD products. What seems to work best is our own referred traffic from our membership websites.
    Boy Fuck...thanks for your reply. Do you sell your dvds directly on your membership site...or do you send your members to another retail web site?

    I have been toying with creating a members only section with Studmall.com, but is that even possible if my site was build using X-cart?


  7. #7
    desslock
    Guest
    If you purchase a Google adwords campaign, I'd create special landing areas for your readers. I've noticed a number of familiar business companies run ad campaigns off and on. I see less now.

    If you'd google model names like Remy Delaine, Tag Eriksson, Cameron Jackson or Pavel Novotny, you would see paid ads by RADvideo, GameLink, Maleflixxx, etc. I don't see them now, so I'd presume they were unprofitable.

    (GameLink still runs one on Lane Fuller, whose not done a movie in years, go figure)

    But then it may have all been about how they tried to close the sale.

    When Dell purchases those back cover glossy ads in PC World magazine, all that does is get people to call the 800 number or punch up the website. The customer still needs to be sold on something successfully.

    I've found another golden rule - never overpay for a keyword campaign. If I have to spend some serious bucks for a popular term, just go find something cheaper. Even though it may be tempting. I tried Google adwords for my Fiestaware website, and the department stores had the keywords bid up way high. That went nowhere.

    However, I could run a campaign on my Frankoma pottery site at just a nickel a click. There's little competition out there, a devoted following of collectors and they all join eBay and buy pottery pieces at auctions via eBay's affiliate program.

    Steve


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