A woman walked into an Austrian bar not realising her £8,000 mink coat had been set on fire by a protester.
Police said the 46-year-old ordered a drink and casually asked bar staff where the smoke was coming from.
Officers believe an animal-lover sprayed her coat with lighter fuel before setting it alight.
Fellow drinkers at the bar in the ski resort of Kitzbuhel grabbed a pitcher of water and put out the flames.
The woman told police she'd noticed a smell of smoke while walking down the street, but had ignored it and gone for a cup of coffee.
The coat was destroyed in the arson attack. Police say they are still searching for the culprit.
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