Hmm.. Interesting Dilemma...

[Lee]

So ive just been speaking to someone on ICQ who has an interesting dilemma, do they invest money in exclusive content for a few new sites they are working on or, do they invest money in some high-end designs?

I think if i had to make the decision i would go with the exclusive content myself purely from a business standpoint and there being a lot more ways to profit from exclusive content than high-end paysite designs.

What would you do if you were in the same position of this guy, choose to invest in design work or, choose to invest in exclusive content?

Regards,

Lee

[maxpower]

High end design work is cheaper than exclusive content, I would start with a really high end design “that is updateable” then more on to the exclusive content, but that’s just me.

[spazlabz]

content will usually bring the traffic to your site and content closes the deal. While a good design can add to the professional look of a pay site nothing beats niche specific, high quality exclusive content for increasing the bottom line.


spaz

[gaystoryman]

Definately content, exclusive is a big draw when marketed right, designs come and go and get dated, no matter how much they cost or don't cost.. new techniques and styles are always popping up, so content for me, better bang for the buck:luke:

[IdolKnights]

Content!

If your site looks like shit but you show that you have something no one else can offer - you stand apart

[Squirt]

Content!

If your site looks like shit but you show that you have something no one else can offer - you stand apart

I second that

:snake::bunnypancake::snake:

[basschick]

i know sites with bad tours that don't sell, even with good exclusive content.

before answering this, i'd have to see his tours. it's possible he could get okay designs - if he needs them - for not much money and still be able to pay to shoot most of the exclusive content he wanted.

also - and i hate to be disagreeable here - the biggest str8 programs always go for a tour that makes people join. and honestly, they make the biggest money. so doing both might make him sales from better tours AND retention.

btw, as far as making several sites - why not do what some of the biggest players in gay and straight are doing? make ONE really really good site. if he has the budget to make several sites, he could get off to a really good start making one or even two great sites with exclusive content AND high end design.

[Madame0120]

I second that

:snake::bunnypancake::snake:

But if the frame work sucks, and ponderous to navigate ... will pictures help?

Dunno ..

[Squirt]

But if the frame work sucks, and ponderous to navigate ... will pictures help?

Dunno ..

Have you ever gone to a really shitty movie theatre to see a film you know you wanted to see?

Have you ever been to a dodgy video rental store and rented a movie you wanted to see?

Don't get me wrong... nice looks really help a lot when selling something but at the end of the day you're not buying the package, you're buying the product.

[maxpower]

i know sites with bad tours that don't sell, even with good exclusive content.

before answering this, i'd have to see his tours. it's possible he could get okay designs - if he needs them - for not much money and still be able to pay to shoot most of the exclusive content he wanted.

also - and i hate to be disagreeable here - the biggest str8 programs always go for a tour that makes people join. and honestly, they make the biggest money. so doing both might make him sales from better tours AND retention.

btw, as far as making several sites - why not do what some of the biggest players in gay and straight are doing? make ONE really really good site. if he has the budget to make several sites, he could get off to a really good start making one or even two great sites with exclusive content AND high end design.

Me and Bass have so been on the same page here lately, not sure if that good for me or bad for Bass :crazyeyes:

[maxpower]

Have you ever gone to a really shitty movie theatre to see a film you know you wanted to see?

Have you ever been to a dodgy video rental store and rented a movie you wanted to see?

Don't get me wrong... nice looks really help a lot when selling something but at the end of the day you're not buying the package, you're buying the product.

Well hate to disagree, but what we sell is fantasy, and most people can not pick out what is exclusive or not “unless you tell them” but they can tell a good and appealing design in the niche they like. Sometime I really think most people do not understand what we do is sales foremost, and everything else is just to keep members.

[Paco]

HEY! Are you following me?

Have you ever gone to a really shitty movie theatre to see a film you know you wanted to see?

Have you ever been to a dodgy video rental store and rented a movie you wanted to see?

Don't get me wrong... nice looks really help a lot when selling something but at the end of the day you're not buying the package, you're buying the product.

:yeah:
Content.

[hunkhunter]

Simply put (because content was too short) content

[Squirt]

Well hate to disagree, but what we sell is fantasy, and most people can not pick out what is exclusive or not “unless you tell them” but they can tell a good and appealing design in the niche they like. Sometime I really think most people do not understand what we do is sales foremost, and everything else is just to keep members.

This is the same mentality that some in our community have. They are the ones that blast out large amounts of sites with recycled content and one page tours and network with other sites and programs that do the same.

A good movie stands the test of time whereas a hyped up hollywood clone will be a flash in the pan, the same goes for porn sites, for the most part.

Max people are not buying the package, they are buying the product. If all people wanted was the package then there is no need for the product. Adult websites are selling a product first and foremost, adult content.

You can have a very simple, inexpensive, very effective web design and kick ass content, and be very successful (trust me I know).

It's easy to update a site design, content is an investment that is a one time deal for each video. Do you understand what I'm saying? You don't have to agree, I just want to make sure you understand.

[marcjacob]

Well hate to disagree, but what we sell is fantasy, and most people can not pick out what is exclusive or not “unless you tell them” but they can tell a good and appealing design in the niche they like. Sometime I really think most people do not understand what we do is sales foremost, and everything else is just to keep members.

i tend to agree with that. id say split the budget on decent content from a smaller provider with less customers, and a decent design which doesnt have to cost the earth.

I know the content i speak of is harder to find but it is there, and a there are some great designers who dont charge the earth. the other investment needed is time, to shop about and find the best deal.