Once again, Max, you completely don't get it.
First off, spending $20,000 on outright purchase of NATS doesn't make sense for you. If you can't afford 2 hours of Chad's time to help ensure you don't go to jail, you certainly can't afford $20,000 for NATS. Fortunately, you don't have to. You can get the monthly plan which starts at $150/month and grows as your membership increases.
Secondly, NATS offers affiliate tracking and payment that is light years beyond what CCBill offers. It supports many other billers, so you can pay your affiliates regardless of which processor clears the payment. It is more detailed, with more features and flexibility than anything else out there. And, it's an industry standard tool that everyone knows and recognizes. I wouldn't worry about a competitor coming in and bottoming out the market; NATS and MPA compete aggressively and they've both kept their prices high, and the only other serious competitior, ExecutiveStats, is similarly priced. These are incredibly complex software suites with limited markets, so the price is never going to be inexpensive.
Third, what you're paying for NATS is, in part, for a well-known third-party affiliate tracking solution that your affiliates can feel confident about. If you use some janky off brand affiliate program, your affiliates will have no way of knowing you aren't ripping them off, and so a lot of affiliates simply won't send traffic to you.
So geez, maybe I should be recommending you get the shadiest, jankiest off brand tracking program so you won't be taking good traffic away from all the legitimate sponsor programs that deserve it
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