When looking to buy ad spots on various sites, how you do decide where you are going to test out ad placements initially before commiting to long term campaign placements?
I personally tend to look at how many repeat clients a place has, for example, ill check several new places this month and for the next 3 months, will watch how many of their existing clients remain clients over that timeframe.
Its actually quite interesting to watch, sometimes you can even gain information about how long sponsors sites are 'ripe' in terms of paid traffic and others you can tell just how shitty paid placements on certain sites are, an ad will go up and a week later, it will be no more LOL
Sop, what criteria do you folks look at when deciding where to place paid ads?
Regards,
Lee
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