Originally Posted by
Lee
For the most part, trials are used by sponsors offering PPS (pay per signup) as a method to off-set the fact that they heavily load their members area and tour pages with upsells or consoles, afterall, if they are going to be paying $30+ for a $2.95 trial, they need to make that money back somewhere, right?
Ive spoken to a lot of program owners over the years and the one thing pretty much all of them tell me is that when offering trials, its a traffic game, not a retention game when it comes to making money on their sites. They dont want the surfer to retain, they want the surfer to leave their site via a console that pops on the tour, which leads to another sponsor offering $35-$40 for a trial signup.
If they cant make a sale from the console, they want the surfer to get inside the members area and leave the site as quickly as possible, via a liveshow upsell, dating upsell, free trial upsell or whatever.
The idea is to get the traffic to the tour and offset the $35-$40 the sponsor is paying YOU by sending your traffic to a sponsor that is paying THEM $35-$40 per trial. If they cant do that, let the surfer join and send them to an upsell from inside the members area.
I have also found that offering a trial or a full monthly membership doesnt really affect the amount of joins all that much, the main reason a surfer becomes a member of a site is because they have seen a model on the sites tour that they think is hot, nothing more.
Regards,
Lee
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