Animated Banners - A Thing Of The Past?

[Lee]

So ive been doing some checking around the various link lists, tgps and other traffic sources the last couple of hours and i actually noticed that a lot of the sites are not using as many animated banners as they used to do.

Do you think that we have evolved as an industry to the point where we no longer need the 'flashy', 'click here now', 'amazing offer' type marketing or do you think this is just another phase of pandering to the surfer not wanting to see that type of marketing material?

Your thoughts, has the animated banner started to die?

Regards,

Lee

[Xstr8guy]

Imo, banners with at least some movement convert WAY better than static banners.

[Lee]

Imo, banners with at least some movement convert WAY better than static banners.

I totally agree, thats why i was a little surprised to see a lot of sites using static banners, i was like 'okay when did this change and who forgot to tell me' LOL

Regards,

Lee

[IdolKnights]

I don't think it's that they animate but how they animate.

You can only see "Click here" flashing so many times before you are over it.

Take the AEBN banner at the top - it has the little star flash over the logo. I don't know how many times I have seen it but it still makes me look up every now and again.

[Xstr8guy]

I don't think it's that they animate but how they animate.

You can only see "Click here" flashing so many times before you are over it.

Take the AEBN banner at the top - it has the little star flash over the logo. I don't know how many times I have seen it but it still makes me look up every now and again.

Lol. Are you sure you aren't just looking at it because the model looks like he has shoe polish on his head?

[MWCren]

Shoe Polish Head. LOL.. that never gets old.

Some of the security settings on some browsers prevent animated GIFs from animating. If your first image in an animated GIF is lame, that is what gets displayed in a browser with high security settings. Its simpler to just do a static banner and be sure your message gets out there.

I still use both types.

[A_DeAngelo]

I donno - we're doin' some flashing "animated" banners 'cause they remind me of the seedy parts of town where you'd find our trashy content. In our case, I think that seed is good!

[CorbinFisher_BD]

I think part of it comes down to so many animated banners just being so... cliche, cookie cutter, identical to one another. Just like so many of those 3-page tour sites are. Same loud, clashy banner, same WMP frame graphic, same little camcorder graphic with different image inserted in viewfinder... same same same. Even the same lil catchphrases, almost regardless of the kind of site they're promoting. Surfers will zone that stuff out lickity split.

[d@sexinc]

I'm surprised the porn world hasn't caught onto what you see more often in mainstream marketing these days; flash video banners and ads. Take short video clips, and make flash banners and ads with them.
Movie production companies are doing it, car manufacturers are doing it, etc.

Seems like a perfect option for porn, doesn't it?

Is laziness and lack of innovation settling into the adult porn industry?


Dave

[basschick]

well done animated banners - which means they don't look like the vegas strip on crack or have stupid pics of guys with jumping penises - still click pretty well for a lot of my clients.

[SPACE GLIDER]

Imo, banners with at least some movement convert WAY better than static banners.

hear hear!

[desslock]

I'm surprised the porn world hasn't caught onto what you see more often in mainstream marketing these days; flash video banners and ads. Take short video clips, and make flash banners and ads with them.
Movie production companies are doing it, car manufacturers are doing it, etc.

Seems like a perfect option for porn, doesn't it?
Is laziness and lack of innovation settling into the adult porn industry?
Dave

You ask an interesting question. I've never thought about it, but now that you mention it, a big chunk of ads on my cooking site are Flash. But here's my take:

Off the top of my head, one difference is that those are Flash advertisements you see are sold on a pay per impression model.

What you see on most adult sites are ads which only pay based on performance by a customer. Those are very different marketing models. For example, on the websites where you see Flash skyscraper ads running, they will only have one or two ads above the fold. And that's fine because the advertiser is paying you just be seen as prominently as possible.

It's different with an affiliate model, and this is true if you are selling adult or mainstream. A typical affiliate site will have a lot more ads on a page, because you only get paid on perfromance. Putting this into newspaper media terms, with an affiliate site you are in effect looking at a Greensheet with lots of tiny classified ads, versus say your major newspaper who has reaped a huge amount of cash by selling one full page advertisement on page A2 to Macy's.

This in effect is going to discourage flash movie banners at least in a pay per performance style system.

Steve

[EonFilms_Ben]

I'm gonna have to agree that animated banners get your attention better, but I can't stand it when they are overly done.

[marcjacob]

I would guess that the animation gets the surfers eye, but the rest is what makes them click. I only click banners as a surfer if the model on the banner is hot.