A blog should have a purpose, a main directive. It could be just to entertain (I love "fluff" pieces every once and a while), provide education, tell a story, or to solve a problem. But the information should always add some sort of value to the greater Internet conversation, never just recycling exactly what's been covered before. Keep the reader in mind when writing your blog, addressing an issue, challenge, or universal experience they have. Remember to keep it super simple - blogs that try to do too much or are hard to follow don't get read or shared.!!