Get your content on as many VOD sites as possible. Selling your content on only one site is like saying you will only sell your DVDs to one store. Your content needs to be in as many places as possbile.
Volume dicates revenue %, but in general if you can get 30-40% of gross, then it's worth it.
I would be VERY leery of anyone offering 75%+! The old saying if it sounds to good to be true, then it's probably not true!
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