If money were no object..

[Alex_Manifest_M]

How would you best protect your content? Is it indeed hopeless?

[Squirt]

If money were no object I'd protect my content via an unbreakable seemless DRM that would last forever on the subscribers computer so they could view as much as they want. The DRM would also know when it was being transferred to the same users new computer, and still work forever there. The DRM would know when being transferred to a friends computer and would last 24 hours there before making itself an ad for my site.

The DRM would also report to my attorney who uploaded to file sharing sites and the subscribers name, phone number, CC number and address, automatically. :sunny:

BTW... perhaps we could all start incorporated in our TOS a clause stating "if you are found to have uploaded content to a file sharing site you agree to have automatically charged to your CC acount $1,000 per incident, or per day the content remains on the file sharing site, whichever is greater"

[chadknowslaw]

If money were no object, I guess I would just build a private "website" with exclusive content that was not even connected to the internet.

Let's see the hackers get to THAT!


:thumbsup:

[Lee]

I personally think that content sharing is going to happen no matter what, we have groomed the surfer in to thinking they can get as much porn as they want for free over the last 10 years to the point where they have a sense of entitlement that what they are doing ISNT wrong, which we have seen time and time again over the past week based on some of the sites we've seen posted and the responses seen by those stealing the content.

Until we [as an industry] start limiting the flow of free content that surfers have access to, filesharing is going to be a major problem that each and every one of us is going to have to adapt to and find a way to profit from.

There are also methods of making filesharing harder, in the sense that if the surfer cant physically download the content they want easily, they may well abandon all attempts at stealing it, streaming content instead of allowing it to be downloaded, disabling context menus in HTML, hiding the source of true images by placing transparent overlays above them, etc.

The biggest thing we have to do as an industry is work out how we can start to profit from these types of site, rather than continue fighting the good fight in getting our content removed from them.

As we have seen over the last few days on GWW, content gets taken down, then 24 hours+ later, it re-emerges again as if nothing was wrong, its a constant sturggle between defending our copyrights, wasting time fighting the content theives and losing revenue because of content theft, yet the battle would be won if we could between oursleves, figure out a way to actually take these image theives and profit from them, and the people who support them, something that as of yet, a lot of people in the adult industry dont understand to be a solid, long-term business goal.

Regards,

Lee

[Xstr8guy]

Union Union Union!

[gaybucks_chip]

I think a combination of strategies will be helpful.

-- A group of webmasters (or studios) that band together and start targeting companies like Rapidshare

-- Using technology like Digimarc's invisible watermarking, which is associated with an individual member, and then when that content shows up shared, taking aggressive action against the member for sharing (perhaps using the statutory $25,000 per infringement of a copyrighted work)

-- Using emerging technologies like Adobe's new DRM for Flash to make it harder to steal in the first place.

[Lee]

Union Union Union!

Dont you just love the irony of discussing content theft and posting an image you dont have the rights to? LOL

Regards,

Lee

[Squirt]

I personally think that content sharing is going to happen no matter what, we have groomed the surfer in to thinking they can get as much porn as they want for free over the last 10 years to the point where they have a sense of entitlement that what they are doing ISNT wrong, which we have seen time and time again over the past week based on some of the sites we've seen posted and the responses seen by those stealing the content.

Porn content sharing started with surfers downloading content from paysites and sharing it with eachother on forums. Porn content sharing began with stolen content, then we as an industry started giving away promo content as incentive, now some surfers believe ALL content is theirs if they can find a place to get it for free.

Until we [as an industry] start limiting the flow of free content that surfers have access to, filesharing is going to be a major problem that each and every one of us is going to have to adapt to and find a way to profit from.

Filesharing will always be a problem, it will always exist, just as people copying tapes and movies has always existed. The reason modern filesharing the problem is the thief isn't getting a second rate copy of the music/video, they are getting a perfect copy and that leaves no incentive to buy the content.

There are also methods of making filesharing harder, in the sense that if the surfer cant physically download the content they want easily, they may well abandon all attempts at stealing it, streaming content instead of allowing it to be downloaded, disabling context menus in HTML, hiding the source of true images by placing transparent overlays above them, etc.

I agree. Also uploading massive dummy copies to torrentz that have randomly adjusted file sizes will help. But sites like rapidshare are more difficult... possibly an industry liason with rapishare and other file sharing sites will help?

The biggest thing we have to do as an industry is work out how we can start to profit from these types of site, rather than continue fighting the good fight in getting our content removed from them.

As we have seen over the last few days on GWW, content gets taken down, then 24 hours+ later, it re-emerges again as if nothing was wrong, its a constant sturggle between defending our copyrights, wasting time fighting the content theives and losing revenue because of content theft, yet the battle would be won if we could between oursleves, figure out a way to actually take these image theives and profit from them, and the people who support them, something that as of yet, a lot of people in the adult industry dont understand to be a solid, long-term business goal.

I agree. Forum sites want to make money and don't like having to setup house over and over again. There is plenty of room for making money on all ends if they would be open to adjusting their business model, which I think will be difficult to do.

[Dzinerbear]

Jim isn't far wrong. The adult industry is unorganized. What can we do one site at a time? It's like trying sending the poor little Dutch boy off to plug a dyke that has sprung major Swiss cheese leaks.

Let's say 100 gay porn sites got together and pooled their resources and hired someone to start launching lawsuits and filing cease and desist orders. I imagine the file-sharing organizations would stand up and take notice if they started getting sued by a 100-member organization. As well, if individual surfers started getting served for sharing or downloading stolen content, much like the music industry did, things might begin to change.

But Lee is right, the surfers have been trained for a long time to expect not to have to pay for porn, so they feel their entitled to steal it.

The download everything you want for $24.95 kind of sites are also a problem. Once you let your content out of the barn, it's worthless.

BTW, why do sponsors allows affiliates to promote their sites on password sharing sites? Why isn't every sponsor with a banner of this site
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Sean Cody / Randy Blue / Corbin Fisher...
You have an affiliate sharing membership passwords while promoting your sites... http://www.kikipasses.com not contacting the corresponding affiliate and cancelling their account? Seems to me you can't complain about thief, but then, make money off of it.

Michael

[Xstr8guy]

Dont you just love the irony of discussing content theft and posting an image you dont have the rights to? LOL

Yes. Yes, I do.

[Lee]

Yes. Yes, I do.

LOL just fucking with ya buddy

Regards,

Lee

[Alex_Manifest_M]

I know two adult sites that have been welcomed into the class action suit against YouTube for copyright infringement. There is room for plenty more. Yes, the attorneys will get the lions share, but this about stopping something which is more important than anything else.

More of our password traders can be traced back to kikipasses than any other.

Certainly there is not fool proof method to stop the theft, but the idea that they are getting the orignial quality content is the most disturbing.

As dvd sales continue to fall and more and more of us make our content available for sale online, the practice is going to get even worse.

How does I-tunes do it so well?

[Alex_Manifest_M]

A reminder...if you are not getting a copyright on your materials, you are late out the gate.

[Xstr8guy]

LOL just fucking with ya buddy

Regards,

Lee

But didn't that image make you want to go out and rent 'Norma Rae' again? See, no one was harmed by my actions. In fact, the local Blockbuster may benefit.

Just don't go looking for a copy on rapidshare! :anger:

[Lee]

How does I-tunes do it so well?

iTunes, in reality, cant be compared to normal 'content' because they have 1 primary advantage over everyone else publishing content, either on the web, dvd, cd, etc, they have a HUGE captive audience plus they are one of maybe 2-3 sites legally selling said 'content'.

The one thing i really like about the iTunes business model is that it actually worked for the music industry in making songs and movies available to everyone at a relatively cheap price, most songs are available for download and can be used on 5 machines when purchased from iTunes at $1 a pop, most movies can be downloaded and used on 5 machines for $10 a pop, both of those price points are considerably cheaper than buying a single or album or new release DVD.

Right now, the current PPV business model we have is heading in the right direction but it still falls short, as the movies cant be 'saved' on the users computer... Again, a big issue with DRM abuse by the content distributors.

DRM in and if itself could have been a great marketing tool, unfortunately it got abused by companies to the point where its never going to become a positive thing in the eyes of the surfer.

DRM should be used to allow a surfer/member to download a movie and keep it, so long as the DRM data packet remains on that users PC, even after they have cancelled their membership, instead, the second a membership to any of the sites utilizing DRM is cancelled, the content becomes unusable.... About as far away from the iTunes business model as we could possibly get LOL

Regards,

Lee