It seems that as of late, more and more of the larger gay studios are choosing to go exclusive with their content with VOD and PPV providers and im wondering why this is?
I can see why a VOD provider would want a studio to go exclusive but is it really in the best interests of the studio? I mean sure, studios might get offered higher percentage ratios for going exclusive but as Tim from NakedSword said a year or two back, exclusive deals actually 'lock' a studio in to one particular PPV provider which cuts their content off from hundreds of thousands of other potential customers on the other on demand sites.
I just wonder if the studios realize this or do you think the amount of raised commissions the studios get from the VOD companies for going exclusive outweighs the benefits that a few hundred thousands customers from other PPV/VOD sites would bring in if the studios werent exclusive?
Your thoughts? Is going 'exclusive' on the VOD business model a good business move for content producers or are content producers more interested in getting a quick raised payout rather than a sustained long term investment for their content?
Regards,
Lee
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