The promo tools your sponsors provide you with are?
Whether we're talking about banners, buttons, half page ads, full page ads, hosted galleries or free site?
How do you judge if you are going to continue using a specific type of ad that your sponsors provide you?
Also, in your opinion, what makes a good promo tool, is the amount of sales it generates, how many clicks it generates or how nice it looks?
I must admit to me, if an ad doesnt get a certain amount of clicks on a set amount of traffic ill typically swap it out, after 2 or 3 rotations if the ads still dont seem to be working ill consider creating my own or ill drop the sponsors site from my lineup.
What about the rest of you folks, what in your view makes a good promo tool and how do you judge how effective they are?
Regards,
Lee
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