On another 'board' the question popped up, about how personal do you make your sites? I mean do you encourage the surfer to participate, other than just say pulling out the CC to buy, or do you just use your text / images / market strategy to talk about the benefits only.

I am trying the more 'personal approach' with my latest 'revamp of Gaystoryman' and its a gamble, but I wonder, does anyone really care about trying different styles of approaches? or do you just stick to a set formula, because well, others do.?