Should Program owners treat webmasters as if the webmasters are responsible for putting food on their table??
OR
Should webmasters treat program owners as if it was the program owners who put food on the webmasters' table??
Will program owners continue to move away from the affiliate model and focus on paid advertising? Many program owners are going in this direction as they feel the Return on Investment is better using paid advertising, traffic buys, and Search Engine Optimization. The cost of recruiting an affiliate, who might send some traffic that might result in a join that might rebill and then paying that affiliate 50% or 60% of the sale and then paying to maintain that affiliate and keep them happy is becoming harder and harder to justify.
What do programs do to recruit and retain good affiliates?
What do affiliates do that makes their value added greater than their cost?
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