Hello and please allow me to introduce myself. My name is Jake and I thought I’d share with you my adventure as an up and coming adult webmaster.
It started in late July 2007 when a good friend and now business partner and I were on vacation. We both have a common favourite website we like to visit and after much discussion, we decided with our abilities, why not try making our own adult website. We have decades of experience in television production, some working knowledge of website building and maintenance, a little experience in internet marketing and absolutely zero experience in the adult entertainment industry (beyond being a casual consumer.)
One of the things I find of great value at the internet marketing site I belong to is case studies. It allows everyone to follow the trials and tribulations of a marketer and encourages experts to share their expertise/knowledge. While I don’t know how much detail I’m willing to get into, I hope everyone will take something away from this discussion.
I think the best way to proceed is to bring you up to date with what has transpired and what my plans/questions for moving forward from here are. From there, maybe starting separate posts for specific items might be in order but I will try to come back to this post to keep it updated for a better linear story.
Basic Premise; recruit new talent, shoot/edit all our own material, write many blogs and create websites that contain tours (video and pics) all targeted at various keywords/phrases and all linking back to our main site. We may visit PPC campaigns as this venture matures but not in the beginning (in fact I’m not sure Google/MSN even allow adult PPC.) I have no initial plans for affiliate sales but again have not ruled it out once we get things moving.
As of this writing our accountant is drafting our Articles of Incorporation and our lawyer is preparing the Incorporation papers, release forms, website audit, 2257 compliance (actually a variation there of since we are located in Canada) and a few other things. We have a basic operational website with place holders and about 8 ‘actors’ waiting to make their début (nothing has been shot as I won’t turn the camera 'on' until I have a corporation and signed release forms.) Everything will be shot in HDV and edited in HD. We also plan on mastering the final videos on Blu-ray/DVD for direct sales from the website. We would like to open our doors for business by January 1st but I think that maybe a little too aggressive.
I’ll leave it at that for now. Thanks in advance to everyone who lends a hand or shares even the smallest tidbit of information.
Jake
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