Its Amazing What A Simple Text Change Can Do!

**Lee** · 10-24-2008, 03:58 PM

So last week i changed the text on the Evidence Wipe drop down on the CCBill join form and sales pretty much dropped completely.

Now im waiting for it to get changed back to 'Instant Download' instead of '2 days access non-recurring' so sales can increase again.

It really is amazing how something so simple can have an adverse effect on sales $0.02

Regards,

Lee

**Squirt** · 10-24-2008, 04:55 PM

It is amazing how the slightest things can affect sales from placement of text, to page color, to page length. I wonder if there's a university somewhere studying this as we speak

**jIgG** · 10-27-2008, 10:27 PM

I came across a case study recently on Dell's online marketing
and when they changed a tiny text on the page from "Learn More" to "Help me choose", it's that tiny text with blue background ont he page, their conversion rates went up substantially

so little things make a difference
i see it all the time in my PPC campaigns

**Jasun** · 10-28-2008, 07:24 PM

Like when that clueless straight company had "Naked News Daily Male" which was THE best concept I can't think of for a softcore site and on the front page they had a picture of a drag queen?