Hi guys
I was wondering what might be your opinion on trial memberships. Again I'm sure there is different positions on that topic.
It's pretty clear on a content producer point of view that the goal is to get the customer to recur their membership automatically after the trial membership is over. Where I'm concerned is the ratio of people who recurs and the ones who are there only to drain all the content and cancel within their period of grace.
Where I'm also concerned is on the affiliate point of view. Do affiliates tend to promote more or less websites with trial memberships?
Also what should be the best balance (duration wise and money wise) between letting the customer enjoy the site enough to recur but not letting him the pleasure of....enjoying himself too much.
Bookmarks