Where oh where does your content come from?

[cbl_chaz]

I was wondering where everyone was getting their content from these days. I haven't had a hit on our feed sales site in forever. Also when contacting individuals, I get brushed aside usually with people telling me they used feed site content before, but have phased it all out or, they simply shoot their own content. I'm wondering if it has to do with our actual feed sale page itself. I was hoping that maybe some of you could take a moment to look at it and give me some feed back on what I need to do to improve the page. The link to the page is: http://demo.collegeboyslive.com/defaultframe.asp

I would greatly appreciate any and all feedback. I fear I've gotten too close to the project and can't see the forest for the trees! I know of several changes I wish to have made, but it always helps to have input from industry professionals such as yourselves. Thanks for taking the time to check out the page and I look forward to your input!

[Lee]

It actually has a lot to do with what you mentioned, more and more people are going the custom, exclusive content route these days because they beleive that is the only way they will get sales.

Unfortunately most dont realize that feeds can add to a sites retention if there isnt much content in the members area anyway, im actually not a big fan of licensing feeds myself, have never used them except for freebies i get given every now and again and, whilst they do increase retention somewhat, i simply cant justify the cost of the feed vs. licensing a few new DVDs or photo sets to be used permanently in my members areas.

i spend around $400 a month right now on new content and whilst that doesnt buy a lot, its better than spending a couple of hundred bucks on a feed for content ill never own.

For live feeds, i offer my members the choice of a livecam upsell and that seems to work quite well and makes me money in the process, i dont see why i should cut revenues and actually spend money on a feed, live or otherwise, when i have nothing to actually 'show' for it that i own myself.

Id rather not offer a feed and make a couple of $50 upsell sales, than offer feeds and have to pay an additional $100+ a month.

Also, keep in mind in the past 12-18 months we have had an explosion of those companies who do use exclusive content offering that content as... Yes, you guessed it, feeds.

Platinum Bucks, TopBucks, SilverCash, etc, etc.. These are all companies with huge market saturation and branding, you are no longer competing with 2 or 3 feed providers like you used to but with massive corporations trying to maximize their profits from every exclusive shoot they have created, whether that be using the content in their members areas, relicensing the content via brokers for others to use, dvd sales or, offering exclusive feeds.

Sales on Rainbow Content have slowed drastically over the past 12 months, where we would get between 10 and 20 bulk orders a month, we're now getting 5-10 max, thankfully thought smaller orders have remained unaffected but, content purchases overall are definitely down, except for those producing exclusive content.

Regards,

Lee

[LavenderLounge]

I couldn't install the necessary plugin to view your demo, and I was on a Windows machine.

[cbl_chaz]

I couldn't install the necessary plugin to view your demo, and I was on a Windows machine.

There shouldn't have been a plug in necessary. Which page did it request a plug in be installed for?

[DrChango]

I'm pretty new to the game (started this month), but from what I've seen, breaking your content up into specific niches seems to help. If someone has a specific niche in mind for their exclusive content, their additional feeds should compliment that content. If their site is all latin boys, all the time, you'd do better by having a feed available with just latinos in the scenes.

I work as a sales monkey for Topbucks, and we offer bonus content from other providers (yup, we sell feeds and we buy feeds...hurray for information-age capitalism!) and that content is almost always geared to the niche our site was already targeting. I know this is an extreme example, but you don't want to have a twink site with bonus MILF content, it just doesn't make sense not to have the bonus feed match up with the main content.

Also, that bonus is a key idea. Like you guys said, everyone is all about exclusive content, so feeds would be icing on the cake, especially if the site is small time and has limited exclusive content they need to flesh out, as it were.

Sorry if I'm rambling, but cold medicine has made me loopy:prescription:

[basschick]

when webmasters ask me what feeds they can add to their site, they are generally either looking for niche feeds or the best price. when a small site with only a few members can add feeds for $50 each and an average site can add them for $100 each, the prices on your page are not that tempting. i understand why - you are paying rent and a bunch of models, not to mention technical stuff. but your feeds still cost more, and your "lite" feed may cost less but it also offers less.

when i had explicit paysites, a lot less members went to the live houses we paid for - most preferred the bonus video feeds. true, some new members checked the live feeds out once or twice, but the longer term members preferred to watch movies. and since the video feeds both cost less and members preferred them, there was no reason for us to keep paying $500 to $750 per for live house feeds that our members were not that interested in.

[topcat]

Tried to access your site but I did not recieve a mail with pass information.

Regards

[Bec]

I can't even decide what to look at on that page. My first impression is that the top part is a "warning page" (because of coloring, layout, listing points) and to skip all of that and just try to figure out what's going on down where the video is playing. You need some big things telling the viewer what the heck you're selling. Even the video sample is itsy bitsy and really grainy. And I agree with Patti about the prices. On one side I can get stuff for free and then across from it is something for $249 and not a very good explanation of what the difference is and why I'd drop that kind of money on a feed.