Do you try to get high listings for the sponsors paysites you are promoting?

For example, if you are promoting Condom Cash, do you tend to go for keyword related SERP listings based on the niche or would you try to get a high listing for one of our site names, for example, Man Spice?

I must admit, at the moment im working on getting some listings for a variety of actual sponsors paysites, both my own and other programs and it looks like thus far, the results are somewhat hit and miss.

Regards,

Lee