http://www.futurenowinc.com/wewe.htm
Basically, it checks your sites copy to see how targeted it is towards the surfer / customer reading your site text compared to how much you talk about yourself and your needs over theirs.
We all know that sites that are a 'hard sell' are less likely to promote confidence in consumers when it comes to them actually making a purchase, just as those sites who try to stroke their own ego can turn surfers / customers off.
Check it out and see how well your site fairs in terms of being attractive to surfers vs. putting them off.
Regards,
Lee
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