Was wondering what you folks thought about this question, the past few months there have been lots of threads across various industry boards from people complaining that sales are down, retention is down and that sites are converting much lower than they used to do.
Do you think this is due to the current global economic depression or do you think there are other factors involved with this apparent downturn in sales stability in the adult industry?
For me, i must admit, the past few months have been very hit or miss with sales to Condom Cash, December was a great month for sales, we actually saw a 15% increase but January was one of our worst months, with a decline in sales from last year of almost 20%.
So far this month we seem to be on track for an 'average' month of sales based on the same time-frame last year but that could all change.
I really do think that the industry is being effected by the gloabal recession and that surfers are no longer opening their wallets and spending on entertainment items like porn like they used to because they are so unsure what the future holds and those that are buying memberships, appear to be cancelling immediately or are opting to join for a single month rather than choosing the rebilling option.
So what are your thoughts, is this industry wide downturn in sales and conversions retention rates due to the economy or do you think there are other forces at work?
Regards,
Lee
Bookmarks