As I mentioned a while back, I plan to get involved in the affiliate side of the business so I can learn before starting my own original content site. After a terrible bout of the flu, I'm ready to get started. I've registered some domains and I'm in the process of setting up some blogs, gallery pages, etc.
As to the blogs, I have questions about use of other people's material (photos). Clearly surfers are going to pay more attention to a blog post if there's a photo with it. So what if I have a post, for example, about favorite stars of years-gone-by, with a link to one of the VOD sites like AEBN or whomever I sign up with as an affiliate, and I put up ONE picture of Kip Noll with a "click here to see his movies online" kind of thing? I mean just a face shot or maybe face with torso (PG rated), so people would remember who he was, I'm not talking about giving away the cow and the milk!
Would that be considered fair use or stolen content? I imagine it would be incredibly difficult to track down the copyright holders and acquire written releases for every photo used in a blog, which makes me think that 99.9% of blog writers simply ignore the issue. But I don't want to run afoul of the law or of ethical standards.
I'm interested in hearing how other blog writers deal with this and I'd particularly like to know what original content producers think. Do you view a single PG rated photo as free promo for your stars or as a theft?
Kevin
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