Lee, let me share with you and the board my own experience. I'm currently charging $27,95 for one month recurring at $24,95. I have a non recurring option of $32,95. And I have a 90 days offer at $59,95 recurring at 24,95 monthly, or $79,95 one time only.
In rough figures, around half of the sales are 27,95 recurring, and around 2 thirds cancel before the second month -i.e. one third recurres. The other half are 32,95 non recurring.
The 90 days options sell very little, let's say 10 or 15 per month. Of course, I love those customers
Then I tried a promo with a 7 days trial for $14,95 recurring at $24,95 every month. Unfortunately, Verotel does not allow periods shorter than 7 days, otherwise I would have tried $9,95 for 3 days.
What hapenned was that new sales share were: around one third took the trial, another third the 30 days recurring and another third the 30 days non recurring.
More or less, 30% of those who bought the trial recurred for one month.
In global figures, I was getting new customers but all in all I was invoicing almost the same or even a bit less.
So I don't have the 14 days trial any longer.
In the next days I will try a new offer: 60 days at $39,95 recurring at $35,95every 60 days. Do you think this will work?
I encourage every one in the forum to tell us how do they price their sites (what, after all, is public info) and how do their sales split in the different options.
And, also: Broke Straight Boys (among several others) offer a $1 suscription, any idea of how do they manage to offer such a low price? Where's the trick?
Thanks!
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