Hi, everyone!
I'm wondering what do you think about the usage of drm to protect your video files.
To be fair, I start giving you my own experience.
Initially, I had no drm. At a given moment, our videos were almost everywhere for free and our sales had dropped noticeably.
From july 2006, we implemented drm.
Now you still can find our old videos for free, but the new ones are really hard to find. I combine drm with a continuous sweeping of our videos in blogs and forums and an active policy of having them quickly removed.
Every now and then I receive mails from angry customers who yell that they will never join my site because I use drm. But: is it really a good business to sell a suscription to one of those customers so that they download my entire site for 28 dollars and then leave? I think it's not.
Enter Alexa ranking and take a look to Sean Cody. His traffic has dropped to almost half in the last 12 months ... which is the time around which they decided to give up drm.
And it makes a lot of sense, who would pay for something free like the air. I could list right now non less than 10 sites in which sean cody vides are published for free within the following 24 hours of being published in their site.
There is, though, one undesired victim: the mac users (around 10% of traffic according to google analytics). But I have no solution for them, so far.
Let me know your thoughts about this issue.
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