Advertising

[Evil Ryan]

When sending out e-mails promoting new sites or deals we have to offer, do you think people would rather recieve a boring simple black 12 font e-mail?

Or do you think they would rather recieve an e-mail with some color and bold text?

I feel if im reading through my e-mails, i want to gander upon something a little more interesting than just some simple page full of plain text.

Thoughts?

:evil:Ryan

[Maryflixxx]

I've done a lot of email marketing and I've tried all different ways.

What I've often seen is that the brightly coloured, font-heavy emails are deleted immediately. Even if you get the email opened, people immediately recognize that it is a sales message and bye-bye.

A well laid out, short, simple email will get read.
If it has a quick, simple call to action, it will get read.

I only use marketing style emails for B2C and special offers for existing clients. Otherwise, simple text does work, especially if it is unsolicited.

[Topbuckslee]

Hey Rye-

I have two thoughts....

for emails, simpler is better...

But honestly, I think alot of times people hit the 'delete' button pretty fast on these types of things because for example, my inbox gets a newsletter/email from a shit ton of companies each day.

What we're trying to do, is leverage new technologies as a means of communicating w/webmasters. SMS for example. Webinars....

But the simple answer for right now is..yes, simple is good

hope that helps?
-L

[PUMPaul]

Ditto on the previous.

If an e-mail doesn't catch my attention in the first 2-3 sentances I hit delete and even sooner for HTML e-mails that are slow to load.

[HunkyLuke]

consistency is VERY important, I just hate it when companies send out an update, then wait 2 months, then send out updates every day for 5 days, etc. And be sure to keep consistency in layout and included information too!

[Doc]

the shorter the email is the better and be upfront - I do not want to read a page of drivel getting to the point of the email I did not care about anyway.

For a new promo the kind of email i like is something like this:

Payouts INCREASED!
for such and such a time the payout for this site has been raised xx% to $xx per sale. Please click here to get your links.

Thank you for being an affiliate of mycompany.

[designergeek]

Excellent question! I quite agree, simpler and straight up text is better. It's funny though. I needed that reminder! I tend to be a little over the top when I design my emails. I will back it off now.

Whew.