European Customers and Payment Options

[nickbaer]

Do European customers prefer using European (brand) payment processors/options? Moneybookers, Allopass, etc, as opposed to CCBill, PayPal, etc.??

[nickbaer]

BTW - for those who might have used Ikobo some time ago, they have resurfaced under new ownership!

[B2BwithJoeD]

Do European customers prefer using European (brand) payment processors/options? Moneybookers, Allopass, etc, as opposed to CCBill, PayPal, etc.??

Your first examples are payment "communities" - the user must first join the community before he can make any payment, which adds extra steps and authentication for the user and kills spontaneous joins - those are not direct payment methods, and therefore the system should be a well-known brand to instill confidence in the user.

There isn't really a brand for the direct payment methods - you are talking about methods including credit card and direct debit - Obviously there is a Visa and direct debit logo involved, but what is most important is to have the best presentation of options on your pre-join page instantly recognizable to the European surfer. It is always best to have the most direct communication possible between the user and the payment institution.

[DEVELISH]

europeans prefer direct debit