The secret project first came to light in August 2009, when the Google’s search engineers publicly invited web developers to test the new version of the search engine and give their feedback. However, the company has now taken down the developer preview web page and replaced it with an announcement declaring Google Caffeine will go live in its first data centre soon.
The statement thanks all the people who have tested out the new back end technology, intended to speed up indexing and reduce the time between new content being published online and it then appearing in a Google search result.
The full statement says: “Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data centre. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
Google owns and operate more than two dozen data centres around the world, each containing hundreds of thousands of servers. When somebody performs a Google search, the engine decides which data centre to send the query to. When project Caffeine goes live, certain people will be able to experience the effects of the new technology if their particular search query is sent to the data centre which has been upgraded.
A Google spokesman would not reveal the exact timing of the roll out nor the location of which data centre Caffeine will be activated in. However, people’s Google search queries are not always sent to their geographically closest data centre – and so it is impossible to predict who will reap the benefits of the new technology when it goes live.
Matt Cutts, a principal engineer at Google and Sitaram Iyer, a staff software engineer posted an entry on the company’s webmaster central blog in August appealing to developers to try the newly improved service and send them some feedback.
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions,” he said.
“The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.”
Improving the speed of its search technology is crucially important to Google and other search engines at the moment. Last month, both Google and Microsoft announced partnerships with Twitter, in order to integrate real-time results into their main search indexes. The pursuit of real-time search results is a hot issue for search engine companies in a bid to make their services as fast and reliable as possible.
http://www.telegraph.co.uk/technolog...-roll-out.html
Interesting stuff, it seems with this new launch of their search algorythm, they have proven that there actually HAS been a sandbox in effect for some time despite a few people publicly saying there was not one and it also seems like Google are going to be totally changing how they index, crawl and display site listings in their engine.
Has anyone already noticed any changes on their SEO results?
Regards,
Lee
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