Tip o the Day: TEST Your Banners/Creatives!!!

[jIgG]

before I head to bed just wanted to say, whatever you do test different banners, always! Or you could be leaving money on the table!

Right now I have two identical banners - A gets 0.12% click trough rate, B gets 0.08% click trough rate. Both are virtually identical, same text, same everything, except the colors!

So, don't throw the first thing you see and hope it works, there's always something better

[Bec]

That's so true! Thanks for the reminder to swap out ads.

[jIgG]

and what's sad
my fugly banner is performing better than the non-fugly one!!!!

So much for putting blood sweat and tears to make something perty for the surfers!