mobile surfers now use smartphones by majority

[HunkyLuke]

According to this study, smartphone surfers now make up the majority of mobile browser users in the USA, up from 43.6% last year to 60.4%, which translate to 80.8 million mobile subscribers.

"Smartphone owners now represent the majority of the U.S. mobile audience accessing downloaded applications and browsers represents a watershed moment in the industry,” said Mark Donovan, comScore senior vice president of mobile. “Although Smartphones still make up less than a quarter of the U.S. mobile market, they are generating the lion’s share of mobile content consumption."

This is very interesting news, and explains why there is a huge demand for mobile porn too!!!

[B2BwithJoeD]

For sure Luke, and something interesting I've been reading about lately concerns the use of Wifi as opposed to surfing on your carrier network - if you're on Wifi you cannot join/pay on your carrier billing, so depending on the region, you still must offer mobile credit card and direct debit payment pages to capture the most possible joins...