Today, consumers have very little awareness or control over who can track their online activity. Much has been written about this topic. With the release candidate:
1. IE9 will offer consumers a new opt-in mechanism (“Tracking Protection”) to identify and block many forms of undesired tracking.
2. “Tracking Protection Lists” will enable consumers to control what third-party site content can track them when they’re online.
We believe that the combination of consumer opt-in, an open platform for publishing of Tracking Protection Lists (TPLs), and the underlying technology mechanism for Tracking Protection offer new options and a good balance between empowering consumers and online industry needs. They further empower consumers and complement many of the other ideas under discussion.
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