* 33% of internet users have paid for digital music online
* 33% have paid for software
* 21% have paid for apps for their cell phones or tablet computers
* 19% have paid for digital games
* 18% have paid for digital newspaper, magazine, or journal articles or reports
* 16% have paid for videos, movies, or TV shows
* 15% have paid for ringtones
* 12% have paid for digital photos
* 11% have paid for members-only premium content from a website that has other free material on it
* 10% have paid for e-books
* 7% have paid for podcasts
* 5% have paid for tools or materials to use in video or computer games
* 5% have paid for “cheats or codes” to help them in video games
* 5% have paid to access particular websites such as online dating sites or services
* 2% have paid for adult content
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