Google's Anti-Piracy Measures Update

[HunkyLuke]

Last weekend, Google put out a blog post with an update on their anti-piracy measures that they started back in December. This is pretty important as we all know how blogspot is loaded with illegal DVD sharing blogs.

The initial announcement promised 4 things:
- Acting on reliable copyright takedown requests within 24 hours.
- Preventing terms that are closely associated with piracy from appearing in Autocomplete
- Improving our AdSense anti-piracy review.
- Improving visibility of authorized preview content in search results

The blog post follows up on how they have acted and are still improving on these four items. The first one, in particular, was rather nice to read:

"We promised to build tools to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and Web Search), and to reduce our average response time to 24 hours or less for submissions using these new tools. We built the tools earlier this year, and they are now being successfully used by more than a dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search. Our response time for these partners is now well below the 24 hour target. In the coming months, we will be making these tools available more broadly to those who have established a track record of submitting valid takedown requests."

You can check out their full blog post at http://gay.gl/e7

[lisa]

Very cool!