Suggestive Marketing - Selling Your Sites Suggestively.
Tiger Woods, Dale Jr, David Beckham, Britney Spears. What do they all have in common? The answer is simple they have all been used as a marketing tool at some point in their career and, more importantly, they have been paid a lot of money to use their image on various products. However, have you ever noticed that after their paycheck stops coming in the products they are so often seen holding, wearing, eating or drinking seem to suddenly disappear from sight? Welcome to the world of suggestive marketing.
Suggestive Marketing - What Is It?
Suggestive marketing or suggestive selling as it is also sometimes know is the practice of making a product or service look appealing to a potential customer through the use of 'suggestion' that is to say, making the 'buyer' feel that by purchasing a specific product they will somehow be much better off than they would be had they not purchased that item either financially, socially or, in our case, sexually.
Casting The Bait.
As a surfer enters your site you are already well underway to suggestively selling them a product, they are already looking for something that you can provide them with whether it be guys or girls they are interested in they have ended up on your site and it is now your role to send them across to your sponsors site to hopefully make a sale. This is where you need to lay the suggestive marketing groundwork almost immediately, for example, if you read the next paragraph you will see what I mean..
Taking The Bait.
The last line of the paragraph above made you read on (hopefully) with the promise of learning something new, that, in essence and, in its basic form is the art of suggestive marketing, you are telling an individual that they can benefit from a product, service or, in this case, an article. Of course the fundamental rules still apply whether you are selling new computers or porn site memberships, you need to tell the surfer what they can expect to gain from joining your sponsors site and, of course the usual, 1 million high resolution images or downloadable movies isn't going to cut it.
Reeling Them In.
Tell your surfer about the other things the paysite can offer them for example, if they are single, they can perhaps find a date or, they can tell the models inside the site what to do, suggest to them how the site / product in question can benefit their lifestyle and find a unique selling point that thousands of other webmasters aren't using. By taking the time to find a unique suggestive marketing point you will not only stand out from the millions of other porn sites trying to sell a membership to hardcoresex.com but, you might actually make that sale while your competitors wont.
Suggestive Selling - An Overview.
Marketing online is big business whether you sell adult memberships or banner space the one thing that holds true in any form of marketing is that you constantly need to change the methods you employ to get the sale, suggestive marketing is a tried and tested method that companies have been spending literally billions of dollars on a year. Give suggestive selling a try on the next site you build and see how beneficial it can be to your online business and more importantly, how beneficial it can be to your bank account.
Article written by Lee.
http://www.webmasteradvertising.com
Reply With Quote
Bookmarks