Traffic Filtering

[Chris Alan]

Ok...help me understand. I 've often heard of filtering traffic, what exactly does this mean. And how does one go about doing this correctly.

CA

[Dzinerbear]

If you Google it with quotes, like "traffic filtering" you'll find some stuff, I'm not sure if that's the kind of traffic filtering you're thinking about.

Cheers
Dzinerbear

[Dawgy]

that means u send all ur traffic to me

[Bec]

Actually, the GWW Community Project Lee had us doing (and still needs finished) is a good method for filtering your traffic. At its most base definition, as I understand it to be, it's how you move your traffic around through the links they click to eventually direct them to the type of porn they're looking for ... and making sure it's YOUR site, or a sponsor you're affiliated with, link that gets them there.

Someone may arrive on one of your free sites for gay military, but with various links to "other" types of porn that you provide, or even on exit consoles, the surfer is really hunting for hairy bears and those that finally hit the link to tour your hairy bear paysite or AVS are considered "filtered" traffic.

If I'm off base here, by all means, someone jump in here and clarify!

[stwof]

My guess is targeting and redirecting traffic based on country, Operating system, screen resolution, then sending them to a hub.

2 cents.

[Gary-Alan]

Here’s one place to start reading. We have a lot more on targeting in the Tutorial and Articles section:

http://forums.gaywidewebmasters.com/...ight=filtering


In basic terms filtering traffic is about manipulating the surfers that come into your site and make that traffic as productive as possible for you.

Here is a VERY simple example of filtering your traffic.

Lets define some surfer-types, first:
The Buyer - these are surfers who come to your site/gallery who are looking for what you have, and are buyers. They are looking for a site to buy a membership to. This is the BEST traffic you want.

The Visitors - These are surfers who come to your site who are looking for what you have, and are NOT immediate buyers. You try to sell them what you’re offering. Not a given for a sale but these people your trying to sell to.

The Freebies – These are surfers who are just free loading and want to see your free pics with no intention of buying a damn thing.

Now let’s define some simple methods of links:
Cash Links – these are banner ads, text links ads, etc. Anything to moves a surfer to a sponsor so they can buy and you can make money.

No Sale Links – reciprocal links, counters, etc. A link that won’t necessarily make you up front cash, but can be used to more the traffic around.

Ok onto your site… (Again this is a simple example).

Regardless of layout, styles and formats…

You have Cash Links on your pages that go to sponsor sites that are the same niche/genre as the content on your site. If you were showing pics of blonde mature ladies, your first level of ads would go to a site for Blonde Mature Ladies. But not everyone who comes to your site wants blonde mature ladies, specifically; they just surfed to your site because they want mature women. So you have a secondary sponsor for mature women in general, All Mature Women. These will grab the Buyers and the Visitors eyes, but not all of the Visitors. Some are just running through your site out of curiosity. SO you have a tertiary Cash Link to a general porn site/maybe videos or sex toys to pick up the Visitor who just came by for a look but are hesitant about buying.

Now, you need to deal with the Freebies, those people are surfing the web simply to get free porn with no intention of buying anything. They may not be good for your sales BUT they can STILL be used to your benefit. So you have No Sale Links on your site to link lists, top lists, counters, etc. With these links you want to trade off the Freebies for new, and possibly, sellable traffic (Buyers and Visitors). For each Freebie you send off of your site through a No Sale link, you will probably get two new surfers to come to your site; and, depending on the traffic source, you have a good chance of picking up some one who will buy. With counters the more Freebies who show up on your site, the higher you will rank at times - thus giving you more exposure to grab a fresh new Visitor or Buyer from there as well.

There you have it, filtering in a small-unsalted nutshell.

There are many more methods of analyzing and manipulating surfer traffic. But, by understanding the basics of the concept you can grow to the more detailed filtering options like geo-targeting, surfer traps and more in conjunction with the simple methods.

Hope this helped.

GA

[Chilihost]

G-A, excellent explination. Let me continue...

Geo-targeting is a whole different ball game, it uses databases that map surfer ips to country and route traffic depending on your rules. The hard part about geo-targeting is keeping your db current, since IP blocks are portable across countries and often change depending on requirements.

You can sign up for a service like that offered by http://www.ip2location.com to keep your tables current, then you can bounce all your non-billable surfers to an aggressive dialer without burning any of your own bandwidth.

Now if you think that this is the bomb and you want to start geo-filtering your TGP or AVS/AEN/Freesite domains, beware that you will get surfers complaining to the TGPs/linklists that list your gallery/site...which can get you banned!

But this is an ideal solution if you are a site owner looking at presenting different billing options depending on the surfers country. Or if you are an affiliate and you want to filter your traffic and send it to the appropriate program (ie, your US traffic to a US affiliate site and your Asian traffic to one that bills Asian clients).

cheers,
Luke

[Chris Alan]

Thank You All!!!:groovy:

[stwof]

Originally posted by Gary-Alan
Here’s one place to start reading. We have a lot more on targeting in the Tutorial and Articles section:

http://forums.gaywidewebmasters.com/...ight=filtering


In basic terms filtering traffic is about manipulating the surfers that come into your site and make that traffic as productive as possible for you.

Here is a VERY simple example of filtering your traffic.

Lets define some surfer-types, first:
The Buyer - these are surfers who come to your site/gallery who are looking for what you have, and are buyers. They are looking for a site to buy a membership to. This is the BEST traffic you want.

The Visitors - These are surfers who come to your site who are looking for what you have, and are NOT immediate buyers. You try to sell them what you’re offering. Not a given for a sale but these people your trying to sell to.

The Freebies – These are surfers who are just free loading and want to see your free pics with no intention of buying a damn thing.

Now let’s define some simple methods of links:
Cash Links – these are banner ads, text links ads, etc. Anything to moves a surfer to a sponsor so they can buy and you can make money.

No Sale Links – reciprocal links, counters, etc. A link that won’t necessarily make you up front cash, but can be used to more the traffic around.

Ok onto your site… (Again this is a simple example).

Regardless of layout, styles and formats…

You have Cash Links on your pages that go to sponsor sites that are the same niche/genre as the content on your site. If you were showing pics of blonde mature ladies, your first level of ads would go to a site for Blonde Mature Ladies. But not everyone who comes to your site wants blonde mature ladies, specifically; they just surfed to your site because they want mature women. So you have a secondary sponsor for mature women in general, All Mature Women. These will grab the Buyers and the Visitors eyes, but not all of the Visitors. Some are just running through your site out of curiosity. SO you have a tertiary Cash Link to a general porn site/maybe videos or sex toys to pick up the Visitor who just came by for a look but are hesitant about buying.

Now, you need to deal with the Freebies, those people are surfing the web simply to get free porn with no intention of buying anything. They may not be good for your sales BUT they can STILL be used to your benefit. So you have No Sale Links on your site to link lists, top lists, counters, etc. With these links you want to trade off the Freebies for new, and possibly, sellable traffic (Buyers and Visitors). For each Freebie you send off of your site through a No Sale link, you will probably get two new surfers to come to your site; and, depending on the traffic source, you have a good chance of picking up some one who will buy. With counters the more Freebies who show up on your site, the higher you will rank at times - thus giving you more exposure to grab a fresh new Visitor or Buyer from there as well.

There you have it, filtering in a small-unsalted nutshell.

There are many more methods of analyzing and manipulating surfer traffic. But, by understanding the basics of the concept you can grow to the more detailed filtering options like geo-targeting, surfer traps and more in conjunction with the simple methods.

Hope this helped.

GA

good stuff :pimp:

[Lee]

Just to append a little additional info onto Lukes post above about GEO:IP filtering.

You can also get a very good free geo-ip database at http://www.maxmind.com

Regards,

Lee

[FoZzI]

Can you filter SE traffic?
SE traffic goes to one html and bookmarkers/trades goes to another?

[Lee]

Originally posted by FoZzI
Can you filter SE traffic?
SE traffic goes to one html and bookmarkers/trades goes to another?

Yes you can.

There are actually several ways to do it, PHP, Htaccess and also using Perl (but i would advise against perl).

The problem you have however is that to some extent the SE's will regard this as 'cloaking' or 'redirecting' and you may harm your sites ranking in the process.

The best thing to do in all honesty is to utilize .htaccess to start out with on a low traffic domain and figure out what efeect, if any, the filtering process has on that domain before trying it on a larger scale.

Regards,

Lee